Fine & Rare Wines Ltd (FINE+RARE) take data protection and information security very seriously. We are committed to ensuring our website and other systems are secure for you to use and take great care to protect your information.  Our privacy statement highlights why we collect your personal information, what information we collect, how we use this information and how long we store it. We also want you to know how you can access, amend or in some cases delete your information.

Why do we collect information?

You can access our website and browse our site without disclosing your personal data. In the event that you volunteer personal information (such as opting into our marketing communications) we will only process your personal information for certain legitimate business purposes, which include some or all of the following:

  • We collect personal information when you submit an enquiry via our website, so that we can follow-up with a response.

  • To send relevant communications .i.e. sending regular email marketing communications which we think will be of interest to you.

  • We collect information sent by your browser to enhance, modify, personalise or otherwise improve our services / communications for the benefit of our visitors / customers. We aim to provide a personalised user experience that we think will be relevant to you and collect this information to better understand how people interact with our website.

  • We collect personal / business information when you buy and/or use our services. We do this to be able to deliver our services and send you important company announcements, operational information, for contractual reasons, to process financial transactions and for legal reasons.

  • We collect personal information through online customer surveys in order to gain an understanding of customers' experiences working with FINE+RARE and how to improve our products and services. 

  • We collect information to determine the effectiveness of marketing campaigns, content and advertising.

Our website does not enable our visitors to communicate with other visitors or to post information that can be accessed by other visitors.

What is our legal justification for using your personal information?

We do not sell or rent your personal information to other companies or individuals.

  • Marketing information - If you have requested information about our products or services or have participated in a FINE+RARE marketing event, we may use your personal information to follow-up with important announcements and to keep you informed of any news, special offers or promotions that we believe might be of particular interest to you.

  • General service provision - to communicate with you in the event that any products or services you have requested are unavailable or require delivery and general service provision.

  • Tracking activity on our website

  • For internal sales analysis

Vendors that may collect anonymous data on our behalf if we request it are:

  • Google Analytics: We use Google Analytics to analyse the performance of our websites and follow up on the effectiveness of our marketing efforts. Google Analytics allow us to analyse data in aggregate, we do not collect or store any personal information in Google Analytics. 

  • Advertising: We may use a number of services, listed below, for advertising based on your web activity, or remarketing. We use this to show adverts to visitors that have been to our websites, on Google, Facebook, LinkedIn, and other participating websites. If you have an account with any of the vendors below, their privacy statement may allow them to connect the fact that you have been to our websites and the pages you have viewed with your profile. Your anonymous browsing behaviour may in turn be shared by the following partners as outlined in their privacy statements. We do not share any personal information with these vendors.

  • Email Marketing & Direct Mail: If you are a customer, partner, or prospect we may use your business contact information and business address to send you marketing communications such as email marketing and direct mail. We may also send you product or company news and service updates that are relevant to your use of our website, products and services. We will process this personal information for the legitimate business purposes stated above.

If you do not wish to receive email marketing content from us, you can email unsubscribe@frw.co.uk

How long do we keep your information for?

We keep your business / personal information as long as it is warranted for us to fulfil our commitments to you, or to adhere to legal or regulatory requirements.

  • If you are a customer, we keep information for the duration of the relationship. If you have requested to receive marketing communications, we will keep your personal information only as long as you interact with us, or until the data subject opts-out or asks to be forgotten.

  • If you have transacted with us we will keep your information for at least 7 years for legal reasons.

  • If you store wines with us we will keep your data for the whole duration until 7 years after you have removed the wines unless you have asked to be forgotten.

If you have asked to be forgotten, your data will be removed in accordance with the General Data Protection Regulation with effect from 25th May 2018.

How do we keep your information secure?

Transmissions over the Internet are not completely secure or error-free. We do however take appropriate technical and organizational measures to protect your personal information from loss, misuse, unauthorized access; disclosure, alteration, and destruction e.g. fire walls, physical security. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information and to help ensure that your data is safe, secure, and only available to you and to those with authorized access. If you have any questions about the security of your personal information, you may contact us using the email wine@frw.co.uk

What rights to you have regarding your personal information?

  • Opt-Out: You can choose to opt out of marketing communications at any time, by emailing unsubscribe@frw.co.uk

  • Subject Access Requests: You can request a copy of your personal information and you can update any incorrect information by emailing customerservice@frw.co.uk

  • Right to be Forgotten: You can ask to have your personal information removed, or in some cases limit our processing of personal information by emailing forgetme@frw.co.uk. This does not apply when we need to keep your information for legal reasons.

Does this Privacy Policy apply to third party links?

In order to provide our products and services, we may need to pass information on to our agents and sub-contractors or appoint other organisations to carry out some of the processing activities on our behalf, such as logistics companies.

In these circumstances, we will ensure that your information is protected and used in accordance with this privacy policy. We may also disclose information to the investigating authorities such as the police, and customs and excise, or if required to do so by law.

How do we approach changes to this Privacy Policy?

If we decide to change our privacy policy, we will post the changes on this page so that you are aware of the information we collect, how we use it and under what circumstances we disclose it. A hard copy of the policy is available from Fine & Rare Wines Limited, Centennium House, 100 Lower Thames Street, London, EC3R 6DL. Any revised policy will apply only to data collected after the new policy comes into effect.

How do we use cookies?

Cookies are small text files which are stored on your computer, mobile phone or device.  Cookies may be placed on your device when you visit a website or open a marketing email. Fine + Rare does not use cookies to collect personally identifiable information about you. We use cookies for a variety of reasons, such as to remember your preferences when you visit our sites to tailor your visit and monitor traffic to enable us to improve our sites.

We also set third-parties cookies to allow you to easily link to third parties you may be subscribed to, such as Twitter and YouTube. We do not control these cookies, but we check how these cookies might use your information before allowing them to be set on our sites. Please visit the third-parties’ websites for more information on these cookies.

Our partners may also set cookies when they direct you to our site.

Strictly Necessary Cookies
hide-cookie-bannerFRWUsed for cookie banner handling.End of session
hide-notification-bannerFRWUsed for notification banner handling.End of session
cartIdFRWUsed to store user cart identifier.8 hours
documentReferrerFRWUsed to store the page url which linked to this page.8 hours
frw-global-authFRWUsed for authentication purposes.8 hours
Analytical Cookies
fbpFacebookUsed by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.3 hours
qcaGoogle Inc.Used to provide usage data for the website.8 hours
gaGoogle Inc.Used to track the navigation on our Website and it helps to improve the use of our Website.2 years
gidGoogle Inc.Used to track the navigation on our Website and it helps to improve the use of our Website.24 hours
ai_sessionMicrosoft CorporationUsed to store a unique anonymous session identifier.End of session
ai_userMicrosoft CorporationUsed to enable counting of the number of users accessing the application over time.7 months
hjidHotjarUsed to store a unique identifier for Hotjar analytics.1 year
hjMinimizedPollsHotjarThis cookie is set once a visitor minimizes a Feedback Poll widget. It is used to ensure that the widget stays minimizes when the visitor navigates through your site.1 year
hjIncludedInSampleHotjarUsed to let Hotjar know whether that visitor is included in the sample which is used to generate funnels.1 year
Marketing Cookies
recordIdDotDigitalUsed to identify a visitor.1 year
dmSessionIdDotDigitalUsed to identify a visitor.20 minutes
LPVIDLivePersonUsed to store a unique identifier.2 years
LPSID-8503086LivePersonUsed to store the current active monitoring session.End of session
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