ROLE PROFILE
Role: eCommerce Manager
Team: Brand
Reporting to: Head of Brand
Location: London, UK
JOB PURPOSE
The eCommerce Manager will lead in the development and execution of a cohesive, industry-leading ecommerce strategy to help grow the FINE+RARE brand through the delivery of an exceptional online customer experience.
As a key member of the Brand team, you will: 
Drive conversion to increase revenue growth, as well as increasing customer acquisition, engagement and retention through innovative and strategic online merchandising, trading, performance marketing and website optimisation
Take responsibility for day-to-day management of ecommerce website, its ongoing maintenance and development
Work collaboratively with colleagues across the business to define and showcase our product offering online, closely aligning with wider brand content strategy and guidelines
Take the lead on CRM development and customer segmentation strategy
Analyse and report on key web metrics and trends, providing relevant reports and insight to the wider team
KEY RESPONSIBILITIES
Develop and deliver an e-commerce strategy and seasonal trading calendar that will drive traffic, consumer engagement, conversion and retention based on customer insight and behaviour
Work with Brand Content Editor to ensure e-commerce objectives are incorporated into email, editorial and social media content strategies
Work with the Buying team to enrich product data, categorisation, cross-selling opportunities and support launch of all new products across website touchpoints in line with wider Brand activity and guidelines
Responsibility for online merchandising and curation of online product offering, supported by the Brand Designer and Junior Brand Designer, to ensure website reflects buying trends and competes effectively within the industry
Analyse site wide metric and trends, reporting on these to Head of Brand and Leadership team on a regular basis
Active involvement in the development of a robust CRM system that captures all business requirements in a single view. Lead on development and execution of customer segmentation strategy
Work with Brand and web development team on ongoing optimisation to improve customer online journey, website performance and innovation
Plan and manage digital spend via performance marketing agency, investing in high impact digital activities with proven ROI (SEO, PPC, Display, Social)
Carry out ongoing competitor benchmarking to ensure best practice and continual optimisation of website
Act as a brand ambassador for ecommerce and the wider digital proposition both internally and externally
PERSON SPECIFICATION
5+ years’ experience in managing an ecommerce website end-to-end. Experience using Shopify preferable.
Strong numeracy and analytical skills and the ability to use insights to optimise ecommerce activity. Knowledge of Google Analytics essential.
Proven experience in online merchandising, content management and CRM, preferably in a B2C retail environment
Ability to be self-directed and manage multiple priorities simultaneously within tight deadlines
Creative and entrepreneurial mindset with the drive and passion to seek opportunities to grow sales and profit
Technically minded with a customer-focused approach
The ability to remain level-headed and pragmatic in a fast moving and dynamic environment
This job description is not intended to be an exhaustive list of duties to be performed by the post holder and may be altered to reflect the business needs of the company.