Champagne house Laurent-Perrier has unveiled a new look for its Brut NV, as it looks to make its brand standout in the battle for market share.

In a bid to make its bottles more noticeable on the shelves, the Champagne vineyard has reduced the size of its label, as well as making the neutral background lighter, the Drinks Business reports.

Laurent-Perrier told the publication that it wants the Brut NV's packaging to mirror the ideal that it has of the brand, retaining an "elegant and refined feel" to attract discerning customers.

The Champagne house will hope that the new packaging has the desired effect in what could promise to be a very important 12 months for the region.

Stephen Charters, Reims Management School's chair of champagne management, recently suggested that 2011-12 is set to see a significant boost for champagne sales.

This will be driven by growing interest from Asian investors, he added.