The new Dom Pérignon Luminous Rosé Rose Vintage 2000 is set to be revealed in cabaret style with PR representatives and media personnel heading to Paris Club in Chicago for the presentation.

With increased competition and demand soaring in the States, champagne producers are looking to go above and beyond to promote their prestige labels. This is certainly one such occasion, with the brand reps unveiling an evening with a cabaret theme for the Dom Pérignon Luminous Rosé Rose Vintage 2000.

Regional marketing manager of the central region for Dom Pérignon and Moët & Chandon Peggy Lanigan said: "The cabaret universe embodies the Dom Pérignon Rosé spirit in its mix of seduction, provocation, and timelessness."

After sampling the new vintage along with French hors d'oeurves from trays decorated with mini Eiffel Towers, the guests will enjoy a cabaret performance in the centre of the lounge. With top hats, silky black leotards, and plenty of red lipstick, the performers will look to embody the style of the new champagne through the art of cabaret dance.

Ms Lanigan added: "Dom Pérignon Rosé is the most daring expression of the brand, and the [event's] cabaret nod brought a sense of intimacy and exclusivity."