The Bordeaux chateaux that are performing the best in the Chinese market are those that have labels that incorporate aspects of Chinese culture, it is claimed.
It has been well documented in recent weeks that Chateau Lafite Rothschild's decision to put a Chinese symbol on its 2008 bottle and Chateau Mouton Rothschild's commissioning of a Chinese artist to design the 2008 label have seen the wines' values rise sharply.
Now experts are saying that the next Bordeaux vineyard to be embraced by Asian investors could be Chateau Beychevelle, according to Decanter.
"Chateaux like Beychevelle have succeeded because of their easy-to-remember and familiar label: the boat on the label closely resembles Chinese dragon boats," the publication's Asia contributing editor Jeannie Cho Lee said.
As well as Bordeaux, it seems Chinese buyers are developing a taste for Burgundy. A recent Christie's fine wine auction in Hong Kong saw one casino owner from Singapore spend £111,000 on a single case of 1971 Domaine de la Romanee Conti.
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