In spite of the label's prestige among wine investors as much as connoisseurs, the managing director of Chateau Mouton Rothschild maintains that wine is meant to be enjoyed, not stored in a bank vault.

In an interview with Bloomberg, Hughes Lechanoine said there is a "huge risk" with turning Chateau Mouton Rothschild into a commodity, as the producer cannot afford to lose touch with those who buy it purely to drink.

"The worst thing that could happen to this company would be to have an equity fund as a shareholder," he told the news provider.

He went on to say that the million cases of Mouton Cadet the estate sells every year help to make the Mouton Rothschild brands the "aspirational wine of choice".

Auction house Bonhams is selling a rare collection of 59 bottles of Chateau Mouton Rothschild today (July 7th), in an auction at the New Bond Street premises in London.