Wine lovers will be able to use their iPhones to find additional information about their chosen bottle of Bordeaux and suggested food pairings later this year, after trade body the CIVB launches a new app.

The free app, which will be released on October 1st, will allow users all over the world to take a photograph of any wine label from Leoville Lascases to Cheval Blanc and receive a factsheet detailing grape variety, appellation and suggested drinking dates, decanter.com reports.

It is part of the CIVB's efforts to update the image of Bordeaux and around 80 per cent of the region's estates are expected to be featured by the launch date.

"People say Bordeaux is hard to understand and old-fashioned," the trade body's Chris Chateau told the website.

"The goal of this app is to help consumers to understand Bordeaux and buy the region's wines."

It follows news that Bordeaux's wine industry is planning to reduce the number of "low-end" producers and focus more on upmarket wines in future.