Are women the future of Asian wine market?
Female wine lovers in Asia may be the future of the region's market, according to research carried out by trade event Vinexpo.
The questionnaire found that 42 per cent of women in Japan, Asia's most mature wine market, regularly drink wine more than twice a week, while more than half of Chinese women feel confident in picking out a bottle of fine wine for themselves.
Interestingly, more than two-thirds of Asian women would plump for a Vosne Romanee over a Coche-Dury: red wine is the tipple of choice, in contrast to their Western counterparts who are more likely to opt for white.
Asian women display a "non-conventional relationship with wine with no associated fears or taboos," according to Vinexpo chief executive officer Robert Beynat.
"They choose their wines freely depending on the price and their taste," he added.
This year's Vinexpo takes place in Hong Kong between May 25th and the 27th.