FINE+RARE’s 2010 Bordeaux microsite for the En Primeur campaign in 2011 was rewarded at the Drinks Retailing Awards at The Dorchester Hotel by winning the “Innovation of the Year” category. The commitment to offering customers access to tasting notes, market data and video interviews impressed the judges against stiff competition.

Graham Sumeray (pictured) said: “I was delighted to accept this award for F+R, which reflects the excellent work put in for last year’s Bordeaux En Primeur campaign.  Having recently joined as CEO, I am thrilled with the energy and commitment of the F+R team and am confident that the business will continue to thrive”