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Founded by Mark Bedini and Bud Cuchet in 1994, Fine+Rare experienced immediate success in selling exclusively to the Trade.

After several years of continued growth we recognized that a fair number of private collectors had joined our mailing list and that it was probably time to turn attention towards them. Since then we have seen Private Client business grow to represent a substantial majority of our revenues and we have invested in recruiting and training increasing numbers of professional Account Managers to look after their specific needs.

Technology was always a high priority for Fine+Rare and the origins of what is now called 'WineDesk' date back to 1996 when our first Web site was launched off the back of the wine sourcing platform we had developed by that time.

WineDesk is now a fully realised, built for purpose, 'end-to-end technology solution' and provides the bedrock of our continuing success within this highly competitive industry enabling Fine+Rare to thrive as a totally different business model to any of its competitors.

In offering a truly startling choice of fine wines at competitive prices backed up with knowledgeable and professional service, we believe that Fine+Rare has a very exciting future as the pre-eminent technology driven wine sourcing partner for both Private and Trade customers alike - truly, the smart way to source fine wine.

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