The Millennial market is just as passionate about wine as its older counterpart, but are more apt to experiment and explore, according to one journalist.

In the Ventura County Star, Bill Ward said those in their 20s and early 30s are consuming more wine and reading more information about their chosen tipples, partly thanks to the popularity of the internet.

Additionally, this tech-savvy generation is more likely to rely on their peers' ratings of various vintages than establishment figures like Robert Parker.

"Some of them are having dinner parties and heavy foods that they carry with heavy wines," Shanna Marks of MT Global told the newspaper.

"You're seeing Super Tuscans and big shirazes. Some of these are like drinking ink, and they're awesome."

However, Wine Intelligence recently noted that despite the popularity of social media, surprisingly few young consumers use sites like Facebook and Twitter to chat about wine.