Bordeaux First Growths and Burgundy Grand Cru could soon face stiff competition across Asian markets from local wine growers in China.

Vintners in the country are struggling to keep up with the rapidly increasing demand for domestic Chinese wines, according to commercial wine writer Denis Gastin.

Speaking to Australia's Herald Sun, he explained that for the moment this competition from new entrants is likely to stay within the Chinese market, rather than expanding internationally.

He told the newspaper: "Domestic demand for wine in China is growing so rapidly the local production is only just keeping up.

"Essentially there has been a style dimension, it's a modern drink, when people go out they want to be seen to drink a specific type of wine."

It's not just China and the Far East economies that are developing a penchant for fine wines. India's middle class has also started to take an interest in fine wines.

Speaking to the India Express earlier this month, Italy's Antinori export director Stefano Leone said that his estate intends to target Indians with a keen nose for wine, who have travelled and experienced a number of cultures.