Winemakers in the Old World are unlikely to get involved with the social media conversation as a way of promoting their brands, a marketing firm has found.

Less than 20 per cent of 532 French vintners polled by mysocialwinery.com said they do not blog or use Facebook or Twitter, Reuters reports.

However, New World winemakers are more susceptible to social media's pull: five out of 11 at a Moet-Hennessy gathering of wine professionals from Chile, New Zealand, California, Argentina and Spain said they used Facebook.

"Wine is a social beverage and with the social media, I want to be part of the conversation rather than being talked about," Ian Morden of Cloudy Bay told the news provider.

Mysocialwinery.com's findings seem to agree with those of Wine Intelligence, which recently said wine drinkers are also unlikely to get their information and recommendations from social media.

Just one in ten wine consumers regularly use sites like Facebook and Twitter to get hints and tips, the marketing firm found.