Winemakers of Italy are looking to India in search of new sales markets, it has been revealed.
Stefano Leone, export director of Super Tuscan pioneer Antinori, believes that India's "spirit of experimentation" will encourage them to try the wines of Italy, Indian Express reports.
Mr Leone told the publication that his estate is present in 130 different markets around the world, but India is seen as one of those with the most potential for growth.
Speaking in Pune, he explained: "We are targeting those who have a keen wine sense.
"An average Indian today is well-travelled and has experienced various cultures. He is not afraid to experiment and I see that in Puneites."
Italy is not the only winemaking country that is looking to make waves in India, as the major Bordeaux and Burgundy estates have already made their move.
Bloomberg reported last week that the emerging Indian middle class is buying more fine wine after discovering it on European holidays.
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