Fine Bordeaux wines exported to China will be subject to strict anti-fraud measures in a bid to protect consumers, it has been claimed.

Chinese conglomerate COFCO, which recently purchased Chateau Viaud in France, is keen to ensure that investors are not getting a bad product in the country.

Speaking to Decanter magazine, COFCO vice chairman Chi Jingtao said that this approach is motivated by the keenness of the Chinese government to ensure imports are authentic.

He explained: "We have a strategy for constructing a complete chain from production to consumption to guard against forgeries and to reassure our clients.

"Being involved from the vineyard upwards in Bordeaux helps to strengthen this commitment, and investing in vineyards internationally is part of the fight against fraud."

Earlier this month, wine company Castel announced it had purchased a 50 per cent stake in Bordeaux vineyards Chateau Beychevelle and Chateau Beaumont.

The investment follows marked growth in interest in wines from the region, particularly from Asia.