Leading Champagne producers are holding back more vintage stock in order to release them as library wines under a new label.
According to the Drinks Business, Krug, Dom Perignon and Louis Roederer are among the estates looking to take advantage of the interest in library wines in this way.
Moet and Chandon is leading the way, having just released 11 cases of its 1911 vintage under the Grand Vintage Collection label.
The firm's cellar master Benoit Gouez told the publication that this "stunning" wine is an "inspiration", proving the potential for truly great library wines in the modern marketplace.
"I'm astounded by the fact that, after a hundred years, it overflows with vitality and energy, and boasts both impressive depth and amazing freshness," he said.
After recently tasting a bottle from the 1970s, Olivier Krug is similarly excited about the ageing potential of Krug's multi-vintage Grande Cuvee.
"It had developed like a Krug Collection wine, but without the single vintage intensity. Round, rich, nutty and long, it was declared the wine of the night, despite competing against Krug '59 and Clos de Mesnil," he explained.
In order to promote the Grand Vintage Collection, each of the 11 six-bottle cases of 1911 Moet and Chandon has been offered to a different market around the world.
One recently raised $100,000 (£64,000) at a gala dinner in China, while Harrods will put one up for sale in November.
While Champagne houses review their classic vintages, thoughts have also been turning to the future of the region.
Growers feel that the onset of climate change and the warmer summers it brings will - in the short-term at least - help the grapes to mature more quickly and avoid the threat of disease.
As Dom Perignon's chef de cave Richard Geoffrey put it, climate change "increases our chances to make great wines".