Champagne Lanson rebrands as part of strategy overhaul
Wimbledon sponsor Champagne Lanson has announced a name change in order to reflect the wider variety of brands it represents in the UK.
The Champagne house, which this year marks its 250th anniversary, will soon be known as Lanson International UK as part of a review of its strategy.
Lanson is adding Besserat de Bellefon and Tsarine to its UK offering, the former being marketed as a wine to accompany food and the latter as a richer drink suited for parties.
"In this exciting move we are consolidating the significant achievements made by the Lanson brand in recent years and adding to it two truly differentiated offerings covering the food and indulgent occasions and all at different price points," commented Paul Beavis, Lanson's UK managing director.
Lanson was founded in 1760 by magistrate Francois Delamotte and has supplied Champagne to the British Royal Family for more than a century.