Bordeaux en primeur 2009 price tool launched
Wine lovers have been given a helping hand buying Bordeaux en primeur 2009, from chateau Latour to chateau d'Yquem, after Fine + Rare launched its new Market Data feature.
The online tool, which can be accessed at www.frw.co.uk/chart.aspx, allows customers to generate a chart showing the 2009 release price of a particular wine plotted against the current market price trends for 2000 and 2005.
Simon Davies, head of marketing at Fine + Rare, said Market Data will help customers to make their buying decisions more easily by providing a context against which to judge current prices, as 2000 and 2005 are generally considered the last two great years.
"Beyond this special feature, we anticipate customers using the charts to help make other buying or selling decisions and we are looking forward to delivering more tools to help our customers manage their wine inventories in the near future," he went on to say.