A new wine museum in the Italian town of Barolo is promising visitors a different kind of educational experience.

Rather than having to listen to lengthy lectures on the history of the region, guests will be encouraged to interact with the various displays depicting the area's relationship with wine, according to Reuters.

The museum's Swiss-born designer Francois Confino wants visitors to make the most of the fact that they may get a little tipsy trying the best of Piedmont's produce.

"Here the idea is to get visitors involved, not to inform them. Maybe it is not even a museum. It is rather an emotional journey to convey a different attitude to wine," museum manager Federico Scarzello told the news provider.

Guests will be able to pedal a merry-go-round which represents the vineyards' changing seasons, as well operate an old-style teatrini - puppet theatre which re-enacts wine-making scenes.

Wine magazine Decanter recently held a tasting evening at the Institute of Directors in London, to allow people to sample the best produce from Barolo, Barbaresco, Alba and Langhe e Roero.